Lighter Fluid Connect

Lighter Fluid is a marketing and AI agency for e-commerce brands. Connect is how our clients give us secure, revocable access to the accounts we audit and manage for them.

Clients receive a private link from us. From there they connect each account by signing in on the platform's own page or creating an API key. We store access encrypted, use it only to deliver our services, and delete it as soon as an account is disconnected.

Accounts you can connect

Shopify
Orders, products and customers for revenue, AOV, repeat rate and site checks.
Meta Ads
Spend, ROAS, creative performance and audiences across Facebook and Instagram.
Google Analytics 4
Traffic, conversion rate and revenue by channel. The same sign-in covers Search Console.
Google Ads
Spend, ROAS and search terms. Uses the same Google sign-in as Analytics.
Klaviyo
Flows, campaigns, list health and email/SMS share of revenue.
Triple Whale
Blended attribution and MER. Skip this if you don't use Triple Whale.
Microsoft Clarity
Rage clicks, dead clicks and scroll depth for CRO. Skip this if Clarity isn't installed.

Questions? Email hello@lighterfluid.co.